01
In-Office Whitening
90 minutes in our office. Pro-grade peroxide gel activated by specialized light. Walk out with results that would take weeks at home.
Cosmetic
Professional teeth whitening in Century City.
A brighter smile can happen in a single visit. We offer professional Zoom whitening for $399, done in our office under our dentist's care, or custom take-home trays if you would rather whiten on your own schedule. Patients come to us from Century City, Beverly Hills, Westwood, Brentwood, Bel Air, Santa Monica and Culver City.
4.9 · 300+ Google reviewsAll PPO plans accepted, some HMO plans tooSame-week appointments
Current offer
Zoom whitening, priced up front
Zoom whitening
$399
In-office Zoom whitening. Several shades brighter in about an hour, no trays to take home.
Book whiteningCleaning and whitening
$449
A professional cleaning and in-office Zoom whitening together, so you leave clean and brighter the same day.
Book bothAll PPO plans accepted, some HMO plans too. See all current offers
Overview
Why over-the-counter whitening doesn't do much.
Drugstore whitening strips contain very low concentrations of peroxide (around 6%) and are designed to be safe for unsupervised use — which means they're also not very effective. Most patients see modest results, often with significant sensitivity.
Professional whitening uses pharmacy-grade peroxide (15–35%) under controlled conditions with desensitizing agents and protective gum barriers. The result is dramatically faster, dramatically more effective whitening — often 6–8 shades — with less sensitivity overall.
What's included
Every detail, planned together.
02
Custom Take-Home Trays
Perfect-fit trays + professional gel. Wear 30–60 min/day for 2–3 weeks for gradual results.
03
Combination Approach
In-office for fast initial results + take-home trays for further whitening and lifelong maintenance.
Our approach
Who benefits most from whitening.
Great results: surface staining from coffee, tea, red wine, tobacco. Mild to moderate age-related yellowing. Generally healthy teeth and gums.
Modest results: gray-tinted teeth, tetracycline staining (veneers may be a better answer). Not a fit: active cavities, significant gum recession, existing crowns/veneers/bonding (these don't whiten), or pregnant/nursing patients.
How it works
The process, step by step.
- 01
Cleaning First
Whitening works best on clean teeth. We pair whitening with a hygiene visit.
- 02
Gum Protection
Custom barrier applied to protect gums from the peroxide.
- 03
Gel Application
Pro-grade peroxide applied in three 15-minute cycles, activated by light.
- 04
Take-Home Trays
Custom trays + maintenance gel to extend the results.
Common questions
Frequently asked.
Professional Zoom whitening at Century Smile Maker is $399. We accept cash, major cards, HSA and FSA, and CareCredit financing.
About 90 minutes in our office, in a single visit.
Yes. It is done under the care of our dentist, with gum protection and desensitizing agents, which makes it safer and more effective than drugstore kits.
Most people feel little to nothing. Some notice mild, temporary sensitivity that fades within a day or two.
Results typically last from several months to a couple of years, depending on habits like coffee, tea, red wine and tobacco. Occasional touch-ups keep your smile bright.
Whitening lightens natural teeth, not dental work. If you have crowns, veneers or bonding, we will recommend the best approach for an even smile.
Whitening is cosmetic, so it is generally not covered by insurance.
Serving the Westside
Serving Century City and nearby.
Century Smile Maker is in Century City at 2080 Century Park East, Suite 1103, Los Angeles, CA 90067, open Monday to Friday, 9am to 6pm.
We care for patients across Century City, Beverly Hills, Westwood, Brentwood, Bel Air, Santa Monica, Culver City, West Los Angeles, and Beverly Grove. See all the areas we serve, or call (310) 553-2233 to book. Rated 4.9 from more than 300 Google reviews.
Ready when you are
Book your teeth whitening consultation.
Free, no-pressure conversation with Dr. Esfahani. We'll listen, examine, and tell you honestly what we'd recommend — and what we wouldn't.
Book appointment (310) 553-2233
Or send us your insurance card — we'll verify benefits before your visit.